The automotive market for electronics is growing rapidly as the demand for comfort, safety and reduced fuel consumption increases. All of these new functions require local intelligence and control, which can be optimized by the use of small, powerful microcontrollers.

Taking advantage of its unsurpassed experience in embedded Flash memory microcontrollers, with a large number of devices of AVR devices from 8 to 32 bits, Atmel brings innovative solutions, whether for sensor or actuator control or more sophisticated networking applications.

These microcontrollers are fully-engineered to fulfill OEMs' quality requirements towards zero defects. Several AVR microcontrollers are qualified for operation up to +150°C ambient temperature (AEC-Q100 Grade0).

Designers can distribute intelligence and control functions directly into or near gearboxes, transfer cases, engine sensors actuators, turbo chargers and exhaust systems.